I developed the brand identity and designed ads for a small Life-Coaching business called The Change Circle. I worked with the lead coach to expand his marketing on social media platforms to pursue more clients.
I created the logo, color palette for the website and a look and feel across social media. I conducted research on trends, successful inspiration, and competitor content to guide new content creation. And I generated diverse content for monthly posts, mostly video content, in the sphere of life-coaching, breath work, mindfulness and motivation.
This shows the logo I made for The Change Circle as well as the YouTube banner and website banner on the opening page. www.thechangecircle.com
Dave, the lead life coach, would record insightful passages he had written in his daily journal. I would take a nature video from our personal archive and overlay the audio. Additionally, I would add the captioning.
The voiceover would usually speak to inner musings, life wisdom and advice on how to proceed through life mindfully.
The voiceover would usually speak to inner musings, life wisdom and advice on how to proceed through life mindfully.
Posted on Instagram : 4.2K Views
An additional example similar to the above.
We attributed the success of this type of content to the soothing nature of Dave's voice and the visual, as well as the unique and unexpected motivational messages. Example - It's beneficial to feel sadness at times.
We attributed the success of this type of content to the soothing nature of Dave's voice and the visual, as well as the unique and unexpected motivational messages. Example - It's beneficial to feel sadness at times.
Posted on Instagram : 1.3K Views
Dave and his co-life coach, Shweta, would have conversations that held to a particular theme or thought. They were always relative to life-coaching but would start based on a life or emotional event.
I encouraged them with their consent to record these conversations and I would edit the videos down - each conversation would become a series of short form videos that we could post on social media, mainly Instagram and Facebook reels. The videos were cut so a viewer could simply catch and understand only one of the segments, but would experience the broader and deeper conversations if they consumed the full series.
Posted on Instagram : 290 Views
Posted on Instagram : 290 Views
An additional example similar to the above.
I found that Dave and Shweta's conversations were very emotional and raw but also inspiring and relatable. While editing, I found myself absorbing their words; they always seemed to record a topic that I related to deeply in that moment in time.
Posted on Instagram : 337 Views
Posted on Instagram : 337 Views
We were always exploring new ways to visually represent Dave's inspiring words. In this case, we wanted to have the consumer choose the option between closing their eyes to do meditation breath work, and also have something to look at if they chose not to close their eyes.
This post was meant to encourage stopping and breathing, doing a short reset no matter where you were at during your day.
Posted on Instagram : 810 Views
The client started gearing their preferences towards weekly breath sessions, where we would either do a instagram live or post on our story once a week to gently remind people to take breaks and reset routinely.
I shot this in my home, added the text overlay and music and posted it on Instagram Stories.
A primary element of Life Coaching is affirmations. These are mantras you develop alongside a life coach based on your personality, what you're working through, and what you want to work towards. Sometimes these evolve over time.
I wanted to create an ever present reminder of this on our page, so I created this Instagram Highlight with a collection of stories that helped explain affirmations in a fun, engaging way. I also thought it would entice viewers to want to find out more, as we intentionally left some terms to be desired.
One of our earlier methods to taking audio and using the brand's visual elements to make the post more engaging.
This was posted after a daily consistency challenge our life coach Shweta participated in. The full challenge was added to an Instagram Highlight. Each day, Shweta would post and I would repost on The Change Circle's instagram and facebook as well as Dave's personal instagram and facebook to broaden our viewer reach.
This was posted after a daily consistency challenge our life coach Shweta participated in. The full challenge was added to an Instagram Highlight. Each day, Shweta would post and I would repost on The Change Circle's instagram and facebook as well as Dave's personal instagram and facebook to broaden our viewer reach.
Posted on Instagram : 3.2K Views
