Pearson is an educational client that advocated learning to be a life long journey. They came to my team requesting five brand articulation ads based on learning.
I created these ads by gathering and cutting stock footage together that told the story alongside our scripts. I provided voiceover work, added the music, captions and on screen text.
Usually Senior Designer working for Ferrero Rocher's social channels, I also took up the position of Art Director for this project.
I worked on pre-production for six scenarios we wanted to shoot to ultimately create Instagram Reels content. That included writing concepts based on trends and our Ferrero Rocher cohorts, choosing props that fit the brand's look and feel and making sure everything was set for shooting day.
I worked on pre-production for six scenarios we wanted to shoot to ultimately create Instagram Reels content. That included writing concepts based on trends and our Ferrero Rocher cohorts, choosing props that fit the brand's look and feel and making sure everything was set for shooting day.
I ran the shoot by art directing the hand models through each approved concept.
For post production, I gathered and edited the footage, adding text overlays and music, according to our scripts.
Posted on Instagram : 9.9K Views and 710 Likes
Same project as above.
Posted on Instagram : 7.8K Views and 400 Likes
My team had just completed a photo and video shoot for Naked Turtle White Rum, and the client had an internal celebration event where they wanted to present some of this content.
While working on the micro-content and videos for the content calendar, I also created this blooper reel from the raw footage of another video we would be posting on social. Both final videos were very well received.
While working on the micro-content and videos for the content calendar, I also created this blooper reel from the raw footage of another video we would be posting on social. Both final videos were very well received.
My team had shot this footage with the concept for National Margarita Day - having the final product cover the history of the margarita.
I took the raw footage and pieced the clips together, retouched the visuals, added music and added text overlays to tell the story which animated based on the hand movements of the mixologist.
