Role: Research and campaign Concept, Pre-Production, Prop Sourcer and Stylist, Camera Woman, Hand Model, Post Production, Music Sourcer, Video Editor
My team was pushing for more vertical content for Ketel One Botanical and the client let us proceed. I concepted a few scripts, purchased product and shot the content in my backyard for a more casual setting inspired by UGC and influencer content.
Posted on Instagram : 3.8K Views
From the above batch of content, I was inspired to create blooper instagram reel from my shoot. It was not posted but appreciated by client.
Role: Research and campaign Concept, Pre-Production, Prop Sourcer and Stylist, Camera Woman, Hand Model, Post Production, Music Sourcer, Video Editor
Usually Senior Designer working for Ferrero Rocher's social channels, I also took up the position of Art Director for this project.
I worked on pre-production for six scenarios we wanted to shoot to ultimately create Instagram Reels content. That included writing concepts based on trends and our Ferrero Rocher cohorts, choosing props that fit the brand's look and feel and making sure everything was set for shooting day.
I ran the shoot by art directing the hand models through each approved concept.
For post production, I gathered and edited the footage, adding text overlays and music, according to our scripts.
Posted on Instagram : 9.9K Views and 710 Likes
Same project as above.
Posted on Instagram : 7.8K Views and 400 Likes
Same project as above.
Posted on Instagram : 13.3K Views and 970 Likes
Role: Research and Campaign Concepts, Pre-Production, Prop Sourcer and Stylist, Camera Woman, Post Production, Music Sourcer, Video Editor
For this Jefferson Dental & Orthodontics shoot, we were tasked with shooting TikTok content to be released for Spring Break.
I wrote concepts based on trends and our Jefferson Dental cohorts, chose props that fit the brand's look and feel and made sure everything was set for shooting day. It was fun to work on this because the concepts we had were a bit light hearted and out of the box.
A few colleagues and myself flew out to Texas from our New York base to shoot onsite.
I ran the shoot by art directing the actors, doctors and main camera man through each approved concept, keeping the flow of the shoot going. I handled the B-Roll iPhone video.
For post production, I gathered and edited the footage, adding text overlays and music, according to our scripts.
Same as the project above. I got to use some stock and added some visual effects to enhance the final ad.
