My team was pushing for more vertical content for Ketel One Botanical and the client let us proceed. I concepted a few scripts, purchased product and shot the content in my backyard for a more casual setting inspired by UGC and influencer content.
Posted on Instagram : 3.8K Views
From the above batch of content, I was inspired to create blooper instagram reel from my shoot. It was not posted but appreciated by client.
Usually Senior Designer working for Ferrero Rocher's social channels, I also took up the position of Art Director for this project.
I worked on pre-production for six scenarios we wanted to shoot to ultimately create Instagram Reels content. That included writing concepts based on trends and our Ferrero Rocher cohorts, choosing props that fit the brand's look and feel and making sure everything was set for shooting day.
I worked on pre-production for six scenarios we wanted to shoot to ultimately create Instagram Reels content. That included writing concepts based on trends and our Ferrero Rocher cohorts, choosing props that fit the brand's look and feel and making sure everything was set for shooting day.
I ran the shoot by art directing the hand models through each approved concept.
For post production, I gathered and edited the footage, adding text overlays and music, according to our scripts.
Posted on Instagram : 13.3K Views and 970 Likes
I provided illustrations for many Celestial Seasonings Tea Sleepytime Bear Tiktok videos.
For this concept, I drew a variety of tattoos relating to the brand. We made three videos in this style with different tattoo ideas in each.
For this concept, I drew a variety of tattoos relating to the brand. We made three videos in this style with different tattoo ideas in each.
Posted on Instagram : 9.4K Views and 1023 Likes
